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Your next customer might already be looking for you online. The only question is: Will they find you?
Successful liquor stores are buzzing with orders, even during slow weekday afternoons. Besides foot traffic, their online presence works behind the scenes, attracting new customers via Google—even when they're offline—and effortlessly driving loyal buyers back with a simple email.
This blog breaks down why it’s no longer optional if you want to grow (or even stay relevant), along with a step-by-step guide to help you build an online liquor store.
Does “being online” just mean having a website? NO! Sure, a website is part of an online liquor store. But your store’s digital footprint includes every online touchpoint where customers interact with your brand.
If you're not online, your competitors might be winning over customers who never even knew your store existed.
Let’s talk about why an online presence matters and why every liquor store needs one:
Customers today are plugged in and impatient. They’ve become used to ordering everything from groceries to wine with a few taps. Even your regulars might now prefer to:
And if your store doesn’t show up online? They’ll move on to the one that does.
Think about how often people search phrases like:
If your business isn’t optimized for these search behaviours, you’re missing out on serious foot traffic and digital traffic too.
When someone nearby searches for an online liquor store, your Google Business Profile (GBP) can pop up, showing your location, photos, busy hours, and reviews. That one profile can make the difference between being seen or skipped. This way, local SEO makes sure people in your area find your store first when they’re ready to buy.
Even in highly competitive markets, a well-optimized online presence can position your store above big chains and franchises, as Google prioritizes relevant, local, and active businesses.
Some customers might live a little too far. Others just don’t have the time. Either way, being available on the following platforms puts your inventory right in their hands:
Also, your online liquor store can generate revenue even after closing hours, as customers place orders online for next-day delivery.
Apart from bringing in new customers, a strong online presence helps you build a relationship with them and keep them. For example:
Having an online presence doesn’t mean being everywhere. It means being where it counts. Here’s your playbook to making a great online presence.
A free Google Business Profile helps your online liquor store show up in local search results and on Google Maps. Here’s what to include:
Similarly, list your business on Apple Maps. Here's how:
Your website doesn’t need to be extravagant, but it must be:
Here are some essential pages to include:
To start with, you choose platforms like Shopify, perfect if you want e-commerce and delivery, or WordPress + WooCommerce, great for flexibility, especially with blogging. It might roughly cost:
Your cloud-based POS system can directly sync your product inventory with your website. So, when a bottle goes out of stock in-store, your site updates automatically.
Even if you don’t want to offer delivery right now, let customers browse products and place orders online for in-store pickup.
If someone’s Googling “wine store open now” or “liquor store near me,” they’re not just browsing. These searches signal immediate buying intent—customers are likely ready to purchase within an hour. Here’s what you should do:
Your liquor store POS system already knows what’s selling and where. Use POS reports to write hyper-targeted content like “Most Popular Craft Beers This Month in Brooklyn (According to Our Customers).”
Show up on Instagram and Facebook, where your customers are already scrolling. Start with:
Use local hashtags such as #AustinWhiskey, #DenverDrinks, and #ChicagoBeerRun, and consistently tag your location to expand your reach effortlessly.
Not sure what’s new in-store or which products to feature this week? Your POS system can pull live inventory updates and generate weekly product summaries.
Begin by building your email list:
Then, segment your emails:
Finally, send tailored emails like:
Analyze performance data to identify what's effective and amplify those strategies. Start with tools like:
More specifically, here’s what you should track:
Pro Tip: Combine the insights from your POS system’s built-in reports with your web and social data. You’ll see exactly what’s working and where to focus next month’s energy.
Today’s customers will Google you before they visit you. So if they don’t find anything? You’re invisible. If they find a half-filled profile or outdated website? They’ll scroll on.
But if they find a clean website, glowing reviews, and a slick ordering experience? You’ve earned their trust before they even walk in. So, you just need to be findable, friendly, and friction-free.
Sounds overwhelming? OneHubPOS streamlines it all into one simple solution—from automatic inventory synchronization and effortless customer follow-ups to actionable insights that make SEO and social media marketing straightforward.
Your online presence is step one. To know how OneHubPOS handles the rest, book a demo right away!
Sakshi Kumari, Product Marketing Manager with a knack for strategy, a flair for storytelling, and a passion for delivering content that resonates. Focused on aligning products with market needs to fuel growth and customer engagement.
