Ring in the Revenue: Winning Retail Marketing Tips for the Holidays

With another year coming to an end, retail stores are gearing up to welcome shoppers eager to spend. Whether it be Thanksgiving, Christmas, Hanukkah, or New Year, the bigger the table the more is the need to meet customers' wishes and higher target sales. 

As relaxing as it is for the shoppers, the retailers do find themselves under the stress of the sales. If only there were ways to satisfy both the customers and skyrocket through the targets of sales. 

This article will discuss holiday marketing strategies that retail stores can adopt to increase their sales.

Top 7 Holiday Marketing Strategies For Retail Stores

1. Personalized Messaging 

Personalized messaging works like a charm on customers. When you send messages that cater to their preferences or habits, it shows you’re paying attention, and that builds loyalty. Plus, they’re less likely to ignore a tailored message. To do this:

• Divide your customers into categories. Look at their buying patterns, like frequent orders, favorite items, or spending habits.
• Craft specific offers or messages for each group. For example, if a customer often orders pasta, share a deal on your new pasta dishes or a discount on their next pasta order. 

Share these messages through Email or WhatsApp. And don’t forget to add a friendly, personal touch to the message.

Walmart Personalized Homepage

For example, Walmart is planning to give every customer a personalized homepage with the help of generative AI and augmented reality.

2. Festive Exclusive Campaign

When we say festive campaign we mean some offers, discounts, and some products that will only be available for a short period. When holidays are gone, bye bye to those deals as well. 

But, how do you build a successful festive exclusive campaign?

Festive Exclusive Campaign

Make sure to review the previous year's statistics to get an idea of what made things turn in your favor and what didn’t. With the softPOS solution, accessing detailed sales analytics reports is just a tap away. These insights can help you spot trends. 

• Once you study the predictions of trends for the present year, create a festive campaign. Keep it consistent across social media, digital ads, and in-store promotions to leave a strong impression on your audience.
• Create a holiday calendar that marks all important sale days such as Black Friday, Cyber Monday, Christmas Eve, and New Year’s. You can offer discounts on these days.
• Prepare your promotional social posts, email templates, and ad visuals well in advance to avoid any last-minute crunches. 

Myunique

3. Free Shipping as a Festive Promotion

Customers are more likely to spend more during holidays because they’re shopping for gifts, décor, and celebrations. So, they'd love to save money wherever possible. Free shipping adds to their attraction quotient, giving you an edge over your rivals.

To make sure free shipping doesn’t leave your pockets with a dent, you can use these strategies:

• Putting an eligibility clause, such as a minimum purchase of $200 to get free shipping, increases revenue and saves from financial strains.
• Offering free shipping for selected festive days not only makes sure you get a great number of orders, which is a great marketing strategy.
• Highlight specific products that come with free shipping. This can help you move inventory or promote high-margin items. 

Free Shipping Offer by Nike

4. Loyalty Programs

Customers shopping with you around the year deserve some reward for their loyalty. About 85% of customers say a loyalty program increases their chances to continue to shop with brands. A loyalty program can give some points to your customers every time they shop at your store, which can be redeemed even during the festive season. It’s a great way to ensure that your customers come to you and not your rival stores. 

For example: let them earn $20 worth of points for every $100 they spend. Who wouldn’t love that? 

Dunkin Donuts Rewards Program

Take an example of Dunkin Donuts, a well-known credible name in the food industry. It uses three simple ways to run a successful loyalty program.

They are:

• A high-value reward program
• Easy mobile integration
• Greatly personalised offers

OneHubPOS automates the process of tracking the purchases made using reward points. Choose from punch, QR, or mobile-based reward programs with the retail POS solution that is prepared for activation to meet your particular business requirements.

5. Partnership with Influencers  

In this tech-savvy and social media-immersed generation, using influencers to promote your product is a huge advantage. It helps attract people of all age groups and builds trust quickly. Here’s how to make the most of influencer marketing:

• Creating challenges for kids of craft using products available in your retail store can be a fun way to engage families and encourage them to purchase those items.
• Centre a reel or post around the gift items that can be purchased from your store, whether they’re unique or just popular picks. You can highlight the thoughtfulness behind these gifts and how they make the perfect present for anyone on the holiday shopping list.

Walmart Influencer Marketing

6. Gift Bundles 

Curating gift bundles that are specific to the holiday season also helps attract sales. Not only does it offer customers a hassle-free shopping experience, but it also helps them stay in the holiday spirit. For example:

• For kids: A fun bundle with clay, a packet of M&Ms, a hot chocolate mix, a sparkle pen, a drawing book, and Christmas cookies can create a delightful $20 gift.
• For adults: A sophisticated bundle featuring cheese, a fine bottle of wine, and a wine opener could make a fantastic $40 gift.

Making bundles for every financial bracket, along with a guide to help customers choose, can drive up sales and make holiday shopping easier for everyone. 

Walmart Gift Bundle

7. Clearance Sale 

As the year ends, clearance sales are a win-win for both the customers and the retail store. They help clear out old stock, make room for new arrivals, and attract bargain-hungry customers. 

Kohl’s Clearance Event

Here’s how to go about a clearance sale holiday events this festive season:

• Offer deep discounts on slow-moving or seasonal products to grab attention.
• Use social media, email marketing, and in-store signage to spread the word and build excitement.
• Group clearance items together for easy browsing. Also, create urgency with time-sensitive deals.

OneHubPOS can help keep an eye on what’s selling and what’s not in real time, so you can adjust your discounts accordingly. With fast checkout options, you’ll reduce wait times and keep the lines moving during peak shopping hours.

Go For OneHubPOS for Your Holiday Campaigns

With these winning holiday promotional strategies, it won’t just be a holiday season of comfort and a stress-free environment for your customers, but for you too, as you’re bringing smiles to so many faces. On top of that, OneHubPOS will help you manage most of these promotion strategies with just a few clicks, cutting down your workload to the bare minimum. Book a demo today with OneHubPOS!